1. Introduction

Welcome to Mercium UK.

Mercium UK (“we”, “our”, or “us”) is a digital marketing agency committed to protecting your privacy and handling your data transparently and securely. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with us, use our website, or engage our services.

Our website address is: https://www.mercium.co.uk

2. Information We Collect

We may collect and process the following personal data:

a. Information You Provide to Us

• Name
• Email address
• Phone number
• Company name
• Job title
• Billing information
• Any other information submitted through contact forms or email

b. Information We Collect Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Time zone setting
• Device information
• Referring URLs
• Pages viewed
• Website usage data (via cookies and analytics)

c. Information from Third Parties

We may receive personal data from third-party platforms (e.g., social media, CRM software, analytics tools) in accordance with their privacy policies.

3. How We Use Your Information

We use your personal information to:

• Provide and manage our services
• Communicate with you regarding projects or inquiries
• Send marketing communications (if consent is given)
• Improve our website and services
• Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, our legal bases for processing personal data include:

• Consent (for marketing emails, contact forms)
• Contractual necessity (for fulfilling a contract with you)
• Legal obligation (for financial/tax records)
• Legitimate interest (e.g., improving our services)

5. Sharing Your Information

We do not sell or rent your personal data. We may share your information with:

• Our trusted service providers (e.g., hosting, email, analytics)
• Professional advisors (e.g., accountants, legal teams)
• Law enforcement or regulatory authorities (if required by law)

All third parties are bound by data protection obligations.

6. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

7. Cookies and Tracking

We use cookies to improve your experience, personalize content, and analyze traffic. You can manage or disable cookies via your browser settings.

See our Cookie Policy for more details.

8. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict processing
• Data portability
• Withdraw consent at any time (for marketing)
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at: privacy@mercium.co.uk

9. Security

We implement appropriate technical and organizational measures to safeguard your data against unauthorized access, disclosure, or misuse.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

11. Children’s Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised effective date.

13. Contact Us

If you have any questions about this policy or how we handle your data, contact:

Mercium UK