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Ummah Catering

Client Name: Alex
Category: Catering Services
Location: United Kingdom
Timeline: Dec 2024 - May 2025

Project Overview:

Ummah Catering, a halal food and events service based in London, partnered with Mercium UK to increase its organic visibility, generate qualified leads, and establish dominance in local search results. Our goal was to deliver consistent, high-quality inbound traffic without relying on paid ads.

Key Objectives:

  • Increase organic visibility on Google for catering-related keywords
  • Generate qualified leads via SEO without increasing ad budget
  • Optimize website for conversion and user engagement
  • Build trust with local clients seeking halal and South Asian catering

What We Did:

  • Website Audit & On-Page SEO : We restructured the existing content, added keyword-optimized service pages, improved meta data, and fixed technical SEO issues.
  • Local SEO Optimization : Optimized their GBP (Google Business Profile), added structured data, and built citations to boost local rankings in London and surrounding areas.
  • Content Strategy & Blogging:  Deployed an engaging blog calendar targeting local wedding, event, and catering terms to attract high-intent searchers.
  • Conversion-Focused Copywriting : Updated service page CTAs, testimonials, and forms to guide visitors from search to inquiry with minimal friction.

Performance Growth:

Ummah Catering - 6 Months Performance - Generate 55 Organic Leads for Catering Services in UK)

Google Search Console Results (Last 6 Months):

  • Total Impressions: 280,000+
  • Total Clicks: 2,310+
  • CTR: 0.8%
  • Avg. Position: 31.7 (Improving Monthly)
  • Qualified Leads in May 2025: 55 (Organic Only)
  • Improvement in Keyword Rankings: 40+ keywords moved to Page 1
  • Bounce Rate Decrease: 18% improvement
  • Zero Ad Spend on Lead Generation
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